Hope Greenberg & Catherine Cantave
We launched Soapbox Strategists in 2014, well before there was power and buzz in being a female-founded business. But we quickly realized that much of what distinguishes us from other digital media agencies--and makes us compelling to our clients--is an ethos that comes from being a company lead by women.
We value ambition, hard work and creativity, but believe we’re smarter together: A spirit of collaboration defines our culture and team. As women, we consider multitasking, being fully present and always working hands-on to be our superpowers. Understanding that it’s no longer enough to think just in terms of executional milestones, we look at every day as a chance to let ideas live, evolve and breathe in a digital environment...but never without measurable KPIs.
While our clients span a diverse range--fashion, beauty, lifestyle, real estate and more--our full suite of digital media services has a proven track record of effectiveness, no matter the industry or client size. What gets us moving in the morning is finding solutions to a good challenge. Bring us yours.
Hope’s content expertise extends from magazine publishing: She spent nine years as the fashion director at Lucky Magazine, prior to which she was the fashion director at Self Magazine and an editor at Mirabella and Harper’s Bazaar. Additionally, Hope has served as an editorial, product, partnership, marketing and public relations consultant for established and emerging brands including Kate Spade, Joe Fresh, Target, Jennifer Fisher Jewelry, Kenneth Cole, Banana Republic and Shae NY.
With an MBA in strategy and new media technology from New York University, Catherine is truly a social media and digital insider. Informed by both her professional background and education, Catherine’s approach to social media ensures that it is holistic to the entire brand experience. She specializes in delivering measurable ROI, and since 2008 has guided the social media strategy for some of the top fashion, beauty, luxury and consumer brands including Amazon Fashion, Fleur du Mal, AERIN, Nancy Gonzalez, Stella Artois and Violet Grey.