Architectural Digest Design Show
Starting in 2015, the Architectural Digest Design Show (AD Design Show), which draws approximately 40K trade and consumer design aficionados to its annual 4-day NYC event, has asked us to create content, social media advertising campaigns and influencer programming to drive traffic to its ticket sale website, as well as amplify event awareness.
In pre, live and post-event coverage, we curate and create beautiful, compelling posts highlighting the unique luxury designs and brand stories of the 300+ exhibitors, as well as all of the show’s featured areas and activations. This content becomes part of our AD Design Show cross-channel marketing on Instagram, Instagram Stories, Facebook, Twitter and LinkedIn.
Additionally, we develop comprehensive influencer programming including a 2019 partnership with Sasha Bikoff who designed the AD Apartment in collaboration with Architectural Digest Magazine, as well as an annual influencer VIP show tour that generated over 900K Instagram impressions.
For each show, paid media is integrated to drive traffic to addesignshow.com and generate ticket sales, targeting both the trade and consumer audience. Leveraging photo ads, video ads, carousel and story ads across multiple platforms, we are able to promote the event to over 10K users daily.
For 2019, our comprehensive strategy contributed to an estimated 28 million social media impressions, a 34% growth in Instagram followers, a 15% increase in total trade attendance and a 5% increase in overall attendance.