Woosh, an innovative, savvy start-up beauty brand, came to us in 2017 with the request that we help them grow their direct-to-consumer business by establishing their presence on their digital channels and delivering their time-saving, fool-proof, cruelty-free value proposition to prospective customers.
We began by advising on their email strategy and execution to drive awareness, loyalty and traffic to wooshbeauty.com. This included database segmentation, content, customer referral programs and email marketing partnerships.
From there, we’ve gone on to develop a multi-platform, always-on influencer and user-generated-content program for which we build target lists and oversee project and campaign management, as well as influencer seeding. As of 2019, we have executed nearly 500 influencer partnerships with makeup artists, beauty enthusiasts across the gender/age/ethnic spectrum, moms, fitness and lifestyle influencers. This year, collaborations have delivered over 469K Instagram impressions and 20K engagements. In addition, we’ve leveraged influencer activations to amplify key marketing moments, growing @wooshbeauty audience by 42% and supporting a 32% increase in sales.
Community management and customer relationship management round out our work with Woosh and monthly reporting continues to inform all activity.