Allure Magazine/Allure Access
Conde Nast’s premier beauty magazine, Allure, came to us in 2015 with the request to relaunch their Allure Access website. They wanted the site content to have an editorial feel, and appeal equally to beauty brands, potential advertisers and their core readers.
We worked with Allure to rebrand the look and experience of the Allure Access site, transforming it into a must-visit destination for their 500K most engaged beauty and style enthusiasts. Starting with a new logo and enhanced functionality, then moving on to reimagined content, we created an online destination for readers to connect with the brands they love, access event invitations, see behind-the-scenes industry insider interviews, participate in exclusive giveaways and enjoy lifestyle features.
We continued by innovating stories and content franchises, securing a range of influencer collaborations and overseeing the site’s daily management, all while elevating the Allure Access profile.