Architectural Digest Design Show

The Ask

Starting in 2015, the Architectural Digest Design Show (ADDS), which draws approximately 40K design aficionados to its annual NYC event, asked us to build social media advertising campaigns and content to drive traffic to their ticket sale website, and increase both ticket sales and event awareness.


The Answer

Using beautiful photography provided by the ADDS exhibitors and panelists, we created advertisements that increased the number of ADDS Facebook referrals (click-throughs) by +5K (2016). We also executed on-site social media event coverage that generated approximately 1,046,583 impressions (2016), and delivered fun, chic social media content to support the advertising efforts. In light of these successes, ADDS has increased its advertising and content budget so we can run more extensive programming in 2017.